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YouTube Masterclass – Your Complete Guide to YouTube

Complete guide to starting a YouTube channel, getting more views & subscribers, and building a brand with videos!
Phil Ebiner
158,777 students enrolled
English [Auto] More
Create your own successful YouTube channel
Grow your brand with a YouTube channel
Get more YouTube views
Get more YouTube subscribers
Make high-quality videos on a budget
Post and optimize videos with great titles, descriptions, and tags
Create clickable thumbnails that get more views
Make money with a YouTube channel

You’re here because you want to create a popular YouTube Channel, right?

Maybe you’re brand new to YouTube, or maybe you have some experience but need help growing your existing channel.

YouTube is the perfect place to grow your own brand, drive traffic to your website, and earn money from YouTube ads and your product and service promotions. And this is the perfect course for you to jumpstart your YouTube Channel.

If you’re looking to grow your own brand, GET MORE VIEWS AND SUBSCRIBERS, or start a channel from scratch, this is the perfect course for you!

Whatever your motivation to start a YouTube channel, you’ve come to the right place.

The YouTube Masterclass is THE most comprehensive, action-packed, YouTube-enhancing course you’ll find on the internet – or your money back.

It’s the one place with everything you need to start creating professional videos that get thousands of views & subscribers, and ultimately make you money!

The YouTube Masterclass is a fast and effective course that takes you from zero skills to a complete YouTube channel with high quality videos, views, and subscribers.

While there are plenty of YouTube courses that focus on specific aspects of building a YouTube channel, it’s hard to find a comprehensive course like this one, which is for complete beginners and anyone that needs to rapidly grow their YouTube audience.

This course is designed for anyone who makes videos (or wants to make videos) and wants to grow their brand with a YouTube channel. So if you’re a complete newbie or someone with a channel that needs help, you’re in the right place.

What will you be able to do after taking this course?

  • Start a channel from scratch
  • Get views without subscribers
  • Turn viewers into subscribers
  • Create videos on a budget
  • Navigate the YouTube platform
  • Become a YouTube Partner
  • Post and optimize your video with great titles, descriptions, tags, and thumbnails
  • Grow your brand through YouTube videos
  • Improve your channel by using analytics
  • Make money with your YouTube videos – with ads, products and services, sponsors, and crowdfunding
  • Use best practices for creating and growing a YouTube channel

Improve Your YouTube Channel, Get More Views & Subscribers, and Make More Money

Regardless of what your level of experience is or what type of camera you use, this in-depth course is designed to provide you with everything you need to launch a successful YouTube channel.

Whether you want to make a channel to promote your business, teach a skill, or just share your life story through vlogs, by understanding what makes a YouTube channel successful, you can replicate and get more views, more subscribers, and make money on your own. This course shows you exactly how to do it.

Contents and Overview

This course is aimed at teaching new YouTubers what it takes to create great videos and make money from them. Most lessons are hands-on tutorials where we walk you through not only what it takes to succeed, but where we show you exactly how to do it.

You’ll start with the basics – the best practices for all YouTubers. These tips will get you in the mindset of a YouTuber.

You’ll learn how to use the YouTube platform. You’ll sign up for an account, get verified as a YouTube partner, and know how to navigate the Creator Studio.

You’ll then learn how to make great videos with professional and budget equipment. You’ll learn how to shoot a great video with any camera, how to record great audio, how to light videos with a cheap DIY setup, and how to edit videos efficiently.

After learning how to create amazing videos, you’ll learn how to post them to your YouTube channel with great titles, descriptions, and tags that are SEO friendly and will get you the most views. You’ll even learn how to design and upload a custom thumbnail that increases your views. You’ll learn other optimization strategies to get the most views and subscribers.

By learning how to use analytics, you’ll know which videos work and which videos don’t. This will help you rapidly grow your YouTube channel with smart video creation – only making videos that you know will work.

Lastly, you’ll learn how to make money with YouTube. There are a number of ways that you will learn how to make money with your YouTube videos including with ads, YouTube Red, digital and physical products, sponsorship, and crowdfunding.

By the end of this course, you will have a YouTube channel that you are proud of. You’ll be making high quality videos that your audience loves. You’ll be getting more and more subscribers to increase your brand strength. And you’ll be making money from your YouTube channel.

About the instructors:

Phil Ebiner started teaching online courses in 2012, and now has over 110,000 happy students on Udemy learning all sorts of skills from photography to video making. Phil started his YouTube channel in 2013 as a way to grow his own brand and is happy to share his knowledge to help you be successful.

Mike and Lauren Moyer are successful YouTubers who make a living by posting videos about personal finance, early retirement, and DIY projects. They’ve rapidly grown their YouTube channel and get thousands of views each day. Mike and Lauren have the perfect example of a successful YouTube channel, and are looking forward to helping you start your own.

With our 30-day 100% money back guarantee, there is nothing holding you back from jumping in right now and trying the course out.

Go ahead and click the enroll button, and I’ll see you in lesson 1!




Introduction - Start Here

Welcome to the Course
Download the YouTube Course Workbook
Why YouTube + How we are successful on YouTube

In this video, you'll learn why YouTube is a great place to be for video creators, businesses, content marketers or anyone else wanting to share their story.

Here are a few things we'll look at in this lesson:

  • Video is the most engaging kind of content

  • YouTube is the best place to grow a community for video creators

  • YouTube is the 2nd largest search engine

You'll also learn how Phil became successful on YouTube:

  • Starting in 2012

  • Having YouTube as a side project, not a full time job

  • Uploading weekly

  • Positing search-friendly evergreen content

  • Making money on & off of YouTube

  • and more

We hope you enjoy this lesson!

Video Equipment Recommendations

Does Equipment Matter?
Types of Video Setups
Camera Recommendations
Audio & Microphone Recommendations
Lighting Recommendations
Editing and Screencast App Recommendations

Creating Your YouTube Channel From Scratch

How to Start a YouTube Chanel
YouTube Channel Art & Profile Icon
Channel Description & Links
Favorite & Recommended Channels
Customizing Your YouTube Channel Layout
Adding a Channel Trailer
Channel Status and Verification

Uploading Your Videos

Recommended Export Settings for YouTube
Choose a Title
Write Your Description
Add SEO-Friendly Tags
Create a Clickable Thumbnail
Engage with Cards and End Screens
Putting It All Together with Mike
Case Study: Mike's Harbor Freight Tools Review
Case Study: Analyzing One of Phil's Popular Videos

The YouTube Studio (Inside Your Creator Dashboard)

The Dashboard
The Videos Page
The Comments Page
The Transcriptions & Copyright Pages
The Monetization Page
Playlists on YouTube
The Audio Library
Advanced Channel Settings, Branding & Upload Defaults

Growing a Successful YouTube Channel

Intro to this Section
What Should Your Channel Be About?
What Types of Videos are Successful?
How to Get Discovered on YouTube
Case Study: Phil's Evergreen Strategy
How to Get More Subscribers
Why Collaboration is One of the BEST Ways to Grow
Case Study: Phil's Collaboration Success
Consistency is Key

Livestreaming on YouTube

What & Why - Livestreaming
Going Live via the 'Camera' Method
Going Live via the 'Events' Method
Going Live via the 'Livestream Now' Method with an External Encoder
Going Live via Ecamm Live
Case Study: Phil's Livestream Setup

How to Make Money on YouTube

Intro to Making Money on YouTube
Make Money on YouTube with Ad Revenue
Make Money on YouTube with Channel Memberships & Super Chat
Make Money on YouTube with Channel Sponsors
Make Money on YouTube with Merchandise & Products
Case Study: How Phil Makes Money Selling Digital Products
Make Money on YouTube with Crowdfunding

Analytics - Use YouTube Analytics to Grow

Why You Should Use Analytics
Understanding Your Analytics Dashboard
The Reach Viewers Tab
The Interest Viewers Tab
The Build an Audience Tab
The Earn Revenue Tab
Using Social Blade to Analyze Your (or any other) Channel
Case Study: How Phil Uses Analytics to Grow His Channel


Bonus Lecture: Get Any of Phil's Course for Up to 90% Off

This lecture contains some amazing discounts to other courses that you might be interested in to further your knowledge.

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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5 hours on-demand video
2 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion