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Master Digital Product Design: UX Research & UI Design

A complete design education for product designers: Research the user experience, then design a great user interface
Instructor:
Rob Sutcliffe
8,903 students enrolled
English [Auto]
Critical Thinking
User Interface Design
User Experience Research
Some Relevant Design History
History of Digital Product Design
Design Processes
How Human Perception Works
Increased Creativity
Usability Testing
Applied Psychology in Design

Digital products are more abstract and complex than any product we’ve designed before. People are using their digital devices faster, with less conscious thought and more distracted than ever in history.

These issues present new challenges that require a new kind of design team to address. These design teams need to understand a complex range of behavioral psychology, perception, creativity, business. They need to understand what has come before, the history of design didn’t start with the iPhone. The history of product design started with the history of products!

I created this course out of frustration. Frustration that design education has been reduced to a handful of feal good quotes, an ineffective standardised design process, unquestioned research activities and no mention of philosophy or critical thought. We are designing the most complex product in history for the most distracted users. We’re expecting designers to work with an embarrassingly narrow understanding of design. I had to create this course for them, I had to create The Master Digital Product Design Course because no one else was doing it 😉

The Master Digital Product Design Course will give you everything you need to start designing products people love. It will take time and I advise you to work through all the exercises over a period over several months, leaving time for reflection and experimentation. This is not a fast track to any design job, this is a slow track to a great career.

What do I get with this course?

This course comprises of 12 modules, each around an hour long. Each module contains high-quality explainer videos with multiple activities and downloadable worksheets. Every video has resource links for further reading to ensure you get a range of opinions and allow you to dig deeper into topics that interest or apply to you.

The modules will cover a unique range of topics that I believe are missing from the majority of modern design curriculums. The 12 sections are:

  • Introduction: background into the industry and some of the problems
  • What is Design?: looking at, where design came from and some misconceptions about how to design
  • Design Process: the elements of a design process. You’ll then create your design process
  • Critical Thinking: the core skill to design effectively, how to challenge ideas, especially your own
  • Experience Economy: experience is vital to create products people love, yet most people are ignoring it!
  • Creativity: you can learn to be creative, I’ll show you what it is and how to get it!
  • Perception: looking at how people see the world and how we can design for them (people)
  • Usability: let’s make sure your product is easy to use and doesn’t frustrate
  • Figma: is a rapid design and prototyping tool, you’ll learn to mock up your designs
  • Form & Function: why your product has to look good and what to do about it
  • Minimalism: minimalism is hard and we often get it wrong
  • Balance: you can have too much of anything. lets balance standards with trends

Is this course for me?

I created The Master Digital Product Design Course to fill many of the holes in other product design courses, for this reason, I believe it’ll be useful for a seasoned designer.  I’ve also created it with the beginner in mind so if you have never designed anything you will be just at home (and everyone has designed something before, you just don’t know it!).

As well as designers I also had in mind all the people who project manage, own or develop digital products. I believe there is a lot of interesting materials that will help the whole business think differently about creating digital products.

 

Introduction

1
How To Use This Course
2
Introduction
3
Designer Shortage
4
Life Coaches in Design
5
Make it Pretty
6
Copy Inspiration
7
Summary

What is Design?

1
Introduction
2
The First Design
3
Thonets chair
4
Division of Labour
5
When To Use Design
6
Job Titles
7
Arrogant Design
8
Wrong Rules!
9
One Billion Experiences
10
The Production Line
11
Summary

Getting Started (Exercises)

1
Good Designers
2
Input
3
Research Values
4
Job Title
5
Support Group
6
Brief

Design Process

1
Introduction
2
No Process
3
First UI Designer
4
Design Process
5
Process Problems
6
Process Problems 2
7
Divergence & Convergence
8
Summary

Create Your Process (Exercises)

1
Crit / Feedback
2
Other Processes
3
Document Design Process

Critical Thinking

1
Introduction
2
Birth of Rationalism
3
Post Rational
4
Critical Thinking
5
Data Driven Design
6
Everybody Lies
7
Focus Groups
8
Eating Dogfood
9
Scandinavian Design
10
Innovation Theatre
11
Design Thinking
12
Summary

Research (Exercises)

1
Test Assumptions
2
Logical Fallacies
3
User Interview
4
Another User Interview
5
Surveys
6
Competitive Analysis
7
Paper Prototyping

Experience Economy

1
Introduction
2
Experience Economy
3
Case Study: Tinder
4
Designers Remorse
5
What's Easy?
6
Perception
7
Case Study: Uber
8
Don Norman
9
Creativity
10
Summary

Analyse (Exercises)

1
Empathy Map
2
Persona
3
Journey Map
4
Storyboarding

Creativity

1
Introduction
2
What is Creativity
3
Creative Brain
4
Powerpoint Kills
5
Be Unique
6
Having Ideas
7
Brainstorming
8
Post It
9
Play
10
Test
11
Summary

Ideate (Exercises)

1
Frame The Problem
2
Creativity Exercises
3
Test Assumptions
4
Feature Matrix
5
Red Routes
6
Information Architecture
7
Wireframe

Perception

1
Introduction
2
Change Your Perspective
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

16 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion