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Blogging Masterclass: How To Build A Successful Blog In 2020

Build a successful blog using these proven blogging strategies for content, promotion, list building, and monetization
Instructor:
Brad Merrill
14,815 students enrolled
English [Auto-generated] More
Build a successful blog from scratch, or take your existing blog to the next level
Develop the mindset of a successful blogger
Discover a blogging niche that is both profitable and interesting
Build a beautiful website using WordPress
Develop a system to plan new content, and never run out of ideas again
Understand the importance of effective writing and how to become a better writer
Become familiar with some of the most effective types of blog content
Generate an endless stream of fresh content by repurposing what you've already created
Optimize your website for search engines to drive a consistent stream of free traffic
Get your content in front of people using a variety of free promotion strategies
Grow an email list that allows you to generate traffic and revenue on demand
Build a profitable business around your content and turn your blog into a revenue-generating asset

UDEMY’S #1 BESTSELLING BLOGGING COURSE — REDESIGNED WITH ALL NEW CURRICULUM FOR 2020 AND BEYOND

“Brad is clearly experienced, accomplished and an expert in this subject. His knowledge will be very helpful for those who are able to absorb & implement all of his suggestions and tips.” —Leah, Udemy student

Totally AWESOME course!!!!! You have addressed every aspect of getting started with a new blog, but better yet what it takes to make it a success. I can’t wait to get started.” —Terry, Udemy student

“Excellent material, well explained, and a talented & experienced instructor who is not afraid to share his opinion on what it does or doesn’t work for him.” —JP, Udemy student

Brad Merrill has been building things on the web for well over a decade. In 2010, he started a blog about technology and innovation, and in just a couple of years it grew into a large publication with staff and revenue, serving more than half a million monthly readers. His work has been featured on Techmeme and cited by a number of notable blogs and publications, including the Wall Street Journal.

In this course, Brad condenses more than ten years of trial and error into a simple blueprint designed to help you build a successful blog. You’ll learn all the essentials, including:

  • The mindset of a successful blogger

  • How to build a WordPress site

  • How to write amazing blog content that readers will love and share

  • How to promote your content to ensure people actually see it

  • How to build and leverage an email list to generate traffic and revenue on demand

  • How to turn your blog into a business that generates revenue

Why would you want to build a blog? Well, there are many different motivations, but here are a few of the most common:

  • Build a business: A blog can be the center of a low-overhead, location-independent, lucrative business. There has never been a better time to do this—the Internet has made it cheaper and easier than ever before for anyone to start a business.

  • Grow an existing business: Content marketing is one of the best ways to drive your business forward, and a blog is a tried and true format. Many of the world’s biggest companies and brands are now using digital content to market their products and services, so you’ll be in great company if you do the same.

  • Showcase your expertise: If you want to position yourself as a thought leader or expert, blogging is an excellent way to do it. A blog can be a powerful asset if you’re trying to build a personal brand, get a job, sell services, or launch a career in public speaking.

  • Build Relationships: Blogging is a great way to become an active and influential member of your community, which can help you build relationships with people you want to reach.

If you’re thinking of starting a blog this year, there’s never been a better time. This course will walk you through the entire process—setting up WordPress, writing stellar content, promoting that content, building an email list, and implementing a revenue model to turn your blog into a business. It’s all here.

Introduction

1
Welcome To The Course!
2
How To Use This Course

The Foundation

1
The Mindset Of A Successful Blogger
2
Content Strategy & How To Find Your Perfect Niche
3
Naming & Branding Your Blog

Setting Up Your Website

1
Why You Should Use WordPress For Your Blog
2
What You'll Need To Build A WordPress Site
3
WordPress Installation Update
4
How To Install WordPress In Under 5 Minutes
5
Exploring The WordPress Dashboard
6
WordPress Posts & Pages
7
The WordPress Post Editor
8
Customizing Your WordPress Profile
9
Finding & Installing A WordPress Theme
10
How To Customize Your Theme
11
WordPress Plugins
12
Security & Backups
13
Analytics & Data

Generating Content Ideas

1
Why You Need A Reliable Ideation System
2
Creation Begins With Consumption
3
Conducting A Brain Dump
4
The #1 Tool For Content Research
5
Questions Straight From Your Target Audience
6
Eavesdropping On Niche Communities
7
How Your Existing Audience And Content Can Help You Generate New Ideas

Improving Your Writing

1
The Importance Of Effective Writing
2
How To Write Irresistible Headlines
3
Matching Your Audience's Tone & Vocabulary
4
Creating Focused Content
5
How Grammatical Errors Can Cripple Your Efforts
6
How To Become A Better Writer

The Most Effective Types Of Blog Content

1
Exploring Various Types Of Content
2
How To Create Epic List Content
3
Teaching Your Audience With Guides & Tutorials
4
Two Approaches To Q&A Content
5
Interviews & Profiles
6
Where A List Meets An Interview
7
How To Write Valuable Reviews & Comparisons
8
Working News Into Your Content Strategy
9
Creating Valuable Roundups & Resource Lists
10
Thought, Opinion, And Controversy
11
Statistics & Original Research
12
Presenting Complex Data For Visual Learners
13
How To Write A Case Study That Turns Readers Into Customers

Content Formats & Repurposing

1
Alternative Content Formats
2
How To Generate An Infinite Stream Of Fresh Content
3
Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content

Blog SEO (Search Engine Optimization)

1
A Brief Introduction To SEO
2
Understanding Search Engines
3
Basic Site Setup For SEO
4
The Best SEO Plugin For WordPress
5
Optimizing Your Page Titles
6
Optimizing Your Meta Descriptions
7
Themes & Template Settings
8
Analyzing Your Content
9
How To Choose The Right Keywords And Create High-Ranking Content On Any Topic
10
Does Keyword Density Matter?
11
Internal Links
12
Image Optimization

Content Promotion Strategies

1
Why Content Promotion Is Crucial
2
Strategic Collaboration
3
The Formula For A Perfect Guest Post Pitch
4
A Simple Way To Get Leading Influencers To Share Your Content
5
Teasing Your Content On Social Media
6
How To Get Your Content Featured In Popular Resource Lists
7
Don't Neglect This Free Source Of On-Demand Traffic
8
How To Promote Your Content In Groups & Niche Communities (Without Being Spammy)
9
The Most Effective Way To Skyrocket Your Audience Overnight

Growing Your Email List

1
Why Growing An Email List Should Be Your #1 Priority
2
Choosing An Email Marketing Service
3
Incentivizing The Opt-In: 17 Lead Magnet Ideas
4
Where To Place Opt-In Forms On Your Website
5
High-Profile Opt-In Forms
6
How To Turn Commenters Into Subscribers
7
A Counterintuitive Strategy To Increase Your Conversion Rate
8
Leveraging Social Proof To Grow Your Email List
9
Nurturing Your List: The Key To Building Lasting Relationships

Monetizing Your Blog

1
How To Turn Your Blog Into A Business
2
The Most Common Way To Monetize A Blog (And Why I Don't Recommend It)
3
The Best Way To Monetize A Blog Without A Product Of Your Own
4
Creating & Selling Your Own Products On Your Blog
5
How To Generate Long-Term, Recurring Subscription Revenue
6
Using Your Blog To Market Your Services

Wrapping Up

1
The Next Steps
You can view and review the lecture materials indefinitely, like an on-demand channel.
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Includes

3 hours on-demand video
2 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion